Rebel leader Abu Mohammed al Jolani, whose group was central to the lightning offensive that toppled decades of dictatorship in Syria this weekend, has spent years trying to distance himself from his former ties to al Qaeda.
Labelled a terrorist by the US, which still has a $10m (£7.8m) bounty on his head, the leader of Hayat Tahrir al Sham (HTS) says he has renounced his past as a hardline jihadi extremist and now embraces pluralism and tolerance.
Now poised to play a major role in the future governance of Syria – a diverse country with a variety of religious minorities – al Jolani’s apparent transformation will be put to the test.
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Early years and pivot to jihad
Al Jolani’s real name is Ahmad al Sharaa – it’s what he was known by before he adopted jihad and it is how he has begun referring to himself again, using it as he spoke in Damascus on Sunday.
Now 42, al Jolani was born in 1982 in Syria to a middle class family displaced from the Israeli-occupied Golan Heights.
His political views were reportedly shaped by the 2000 Palestinian Intifada and the 2001 September 11 attacks.
When the US invaded Iraq in 2003, al Jolani was one of many Syrians who crossed into Iraq to fight US forces, there establishing ties with al Qaeda.
He was detained by the US military in Iraq and spent time in the notorious Abu Ghraib prison.
In the early 2000s, the extremist Islamic State of Iraq – led by Abu Bakr al Baghdadi – grew out of the remnants of al Qaeda.
Wanted poster issued by the US State Department for al Jolani
Syria uprising
In 2011, a popular uprising in Syria sparked a brutal crackdown by regime forces – a conflict that deteriorated into more than a decade of civil war.
Al Jolani was directed by al Baghdadi to establish a branch of al Qaeda called the Nusra Front. The new group was labelled a terrorist organisation by the US – a designation that remains in place.
His influence grew and he defied orders from al Baghdadi to dissolve his group and merge it with what had become the Islamic State of Iraq and Syria.
In his first interview in 2014, he kept his face covered and told a reporter that his goal was to see Syria governed under Islamic law and made clear that there was no room for the country’s Alawite, Shiite, Druze and Christian minorities.
In 2016 he revealed his face to the public for the first time and announced two things: his group was renaming itself Jabhat Fateh al-Sham – the Syria Conquest Front – and it was cutting its ties with al Qaeda.
He was able to assert control over fragmented militant groups and consolidated power in Idlib. He again rebranded his group, calling it Hayat Tahrir al-Sham (HTS) – Organisation for Liberating Syria – as it has been known since.
Al Jolani in 2016 discussing battlefield details with commanders in Aleppo. Pic: AP
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A genuine transformation or an image change?
Few could have predicted what happened next. Secure in his position, al Jolani sought to transform his image. He swapped his military garb for a shirt and trousers.
What’s more, he appeared to renounce some tenets of hardline Islamic law and began calling for religious tolerance and pluralism.
“We don’t want the society to become hypocritical so that they pray when they see us and don’t once we leave,” he said, pointing to the example of Saudi Arabia, where social controls have been relaxed to a degree in recent years.
He gave his first interview to an American journalist in 2021, wearing a blazer and with his short hair gelled back. He argued that his group posed no threat to the West and said sanctions against it were unjust.
“Yes, we have criticised Western policies,” he said. “But to wage a war against the United States or Europe from Syria, that’s not true. We didn’t say we wanted to fight.”
He added that his involvement with al Qaeda had ended, and that even in the past his group was “against carrying out operations outside of Syria”.
Abu Mohammed al Jolani speaks at the Umayyad Mosque. Pic: AP
What happens now?
After decades of ruling Syria, the Assad regime has fallen, in large part because of al Jolani’s fighters.
Following his entering Damascus on Sunday as part of the victorious rebel column, he spoke in the city’s landmark Umayyad Mosque and declared the regime’s defeat as “a victory for the Islamic nation”.
Another senior rebel commander, Anas Salkhadi, said on state TV: “Our message to all the sects of Syria, is that we tell them that Syria is for everyone.”
Leaders in capitals around the world are monitoring the events in Syria closely, looking for signs of what sort of government will emerge and what its priorities both domestically and in the volatile region will be.
Whether al Jolani’s claimed rejection of his jihadi past in favour of an apparent policy of pluralism and tolerance is genuine or not will be one of the key questions that observers will be seeking answers to.
The UK government has said it could remove HTS from its list of banned terror organisations and will make a decision “quickly”.