Dodge has just released a new ad for its all-electric Charger Daytona that sticks true to its engine-revving, muscle-car roots while ripping into EV rivals as “weak” and “soulless sleep pods.” Is it enough to convert its muscle-car fanbase?
The new ad aims to flip the script on environmental messages, starting off on a somber note about how Dodge is investing in EVs not to be trendy but to save the planet. Then the narrator switches gears and says that Dodge is really aiming to save everyone from the “lame, soulless, weak-looking, self-driving sleep pods everyone else keeps polluting our streets with.” A tad aggressive, but perhaps it will strike the right tone with Dodge buyers, who aren’t, of course, early adopters on the EV front.
The ”Save the Planet” creative is running as a 30-second broadcast TV spot as well as shorter clips on social media, plus a 60-second version available on YouTube.
For its new EV, Stellantis-owned Dodge says it is relying on electrification as a tool to push the boundaries of performance — all new powertrains in the Charger lineup surpass the powertrains that they replace. The Charger Daytona Scat Pack runs a quarter-mile in an estimated 11.5 seconds and delivers Charger SRT Hellcat Redeye levels of performance by reaching 0-60 mph in 3.3 seconds, with a total output of 670 horsepower and 627 lb.-ft. of torque, while the Charger Daytona R/T delivers a total output of 496 horsepower and 404 lb.-ft. of torque, a significant performance increase over previous Charger R/T models.
The all-new Charger Daytona features an all-electric, 400-volt, dual motor system delivering muscle-car performance through standard all-wheel drive and a mechanical limited slip differential, the company says. In addition to performance features and drive modes, the Fratzonic Chambered Exhaust for the Charger Daytona “delivers a signature rumble and tactile sound wave output” – clearly, Dodge isn’t going for the quiet EV vibe here.
Dodge will offer two all-electric trims of the Charger Daytona two-door, designed with performance buyers in mind and wearing iconic R/T and Scat Pack badges. The Dodge Charger Daytona R/T has a starting US MSRP of $59,595, and the souped-up Dodge Charger Daytona Scat Pack starts at a US MSRP of $73,190. The Dodge Charger Daytona R/T and the Charger Daytona Scat Pack, the first all-electric vehicles from the Dodge brand, also qualify for a full $7,500 federal tax credit when leased.
Ready to try out the world’s first electric muscle car for yourself? Get started here with our link to find deals on 2024 Dodge Charger Daytona models at a dealer near you.
Photo credit: Stellantis
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